Millennials differ significantly from previous generations, which has forced travel companies to re-evaluate their offerings. Unlike other generations, millennials prefer to focus on experiences that feel authentic and true to the culture of the place they’re visiting. They tend to use social media and trust the word of influencers to accumulate information much more than traditional advertising. They also prefer planning their own trips.

To fully capitalize on this generation’s $200 billion spending power, companies need to adapt the information to their new buying trends. We’ve compiled the most important statistics on how millennials travel to help you understand what this market really wants. By adapting your services and information output to millennial travel trends, you can capture the fastest-growing generation of 2020.